BBM&D Strategic Branding has been honored once again for outstanding creative by the American Advertising Federation. BBM&D took home a total of thirteen silver and bronze “ADDY” awards, bestowed by the AAF Coastal California chapter. The ADDYs recognize exemplary work in the field of advertising, and are judged by a panel of distinguished industry professionals.
Highest [...]

Last week, BBM&D had the opportunity to share decades of marketing and design experience with the UCLA School of Dentistry students. The subject was branding, marketing and social media for Pediatric Dentists.
As a guest speaker, BBM&D president Barbara Brown was delighted to share her nearly twenty years of experience developing iconic brands through insightful, thoughtful [...]

CEO Barbara Brown went “back to school” in December, on campus at Moorpark College. In a rousing conversation with industry and education leaders, the future of education in this industry was discussed in depth and with much passion. Attending and contributing included Art Center, UCLA, Rhythm and Hues, and USC among others.

BBM&D Strategic Branding has landed in the finalists’ circle of the Western Publication Association’s annual “Maggie” Awards. BBM&D’s work on the March/April 2009 issue of “American Fitness,” the magazine of fitness professionals, was nominated in the Best Overall Health Fitness & Beauty/Trade category.
The Maggies honor excellence in magazine, periodical, and publication design. Winners were announced [...]

2010 is proving to be a big year for BBM&D’s web development team and their ongoing effort to to give back on both a local and global scale. Their first new website out of the gate goes global—for Venture Strategies Innovations (VSI), a U.S.-based nonprofit organization committed to improving women’s health in developing countries.
VSI’s bold [...]

BBM&D Strategic Branding has been recognized by the American Advertising Federation for outstanding creative in the annual AAF Coastal California competition. Judged by a panel of distinguished industry professionals, the ADDYs recognize outstanding work in the field of advertising.
A frequent winner of ADDY gold in years past, BBM&D took home two gold awards in 2010, [...]

The mobile web is much more agile and streamlined in function, with wildly diverse variables—browser types, connection speeds, and screen resolutions—but most websites are still designed solely for an optimal desktop user experience, virtually ignoring the mobile segment. With the escalating usage of mobiles in business and in general—the past year alone has seen a 150% surge in mobile web usage, according to browser maker Opera—redeploying a brand for this context becomes increasingly imperative.

“Forcing mobile users to deal with a normal desktop or laptop-friendly site on their Blackberry, iPhone, or Droid may be a thing of the past,” said BBM&D President Barbara Brown. “Progressive enhancement of a brand for the mobile segment is as essential now as the print-to-online transition of a decade ago.”The most successful online brands have delivered a mobile user experience totally unique from conventional desktop web browsing. “Almost everything is different,” said BBM&D Chief Technology Officer Tony Spore. “You need to measure how your audience uses the mobile web, because you may be rethinking everything technically and stylistically in order to keep the brand seamless in both environments.”BBM&D’s mobile web development aims to maintain a company’s online branding with an artful approach to information hierarchy, imagery, navigation, and more—going beyond merely utilitarian appearances without sacrificing practical functionality. “We create a new iteration of a brand for the mobile world,” continued Brown. “It’s translating a site’s key branding and content from its desktop form to a more mobile-friendly presentation, taking advantage of the mobile world’s unique characteristics to make a more satisfying user experience.” To view an example of BBM&D’s mobile web development in action, visit blog.bbmd-inc.com.BBM&D Strategic Branding is a full service agency that helps position successful companies into higher levels of profitability and visibility. BBM&D has worked with such diverse clients as Saturn, Kinkos, Brown Jordan Outdoor Furniture, Santa Barbara Museum of Art and the Ronald Reagan Presidential Foundation. Their award-winning designs can be seen at bbmd-inc.com.

The BBM&D design team is excited to announce a new product in their suite of services: web development for mobile devices. As mobile usage in business continues to grow and evolve—the past year alone has seen a 150% surge in mobile web usage, according to browser maker Opera—the most successful online brands have delivered a mobile user experience unique from conventional desktop web browsing.