The mobile web is much more agile and streamlined in function, with wildly diverse variables—browser types, connection speeds, and screen resolutions—but most websites are still designed solely for an optimal desktop user experience, virtually ignoring the mobile segment. With the escalating usage of mobiles in business and in general—the past year alone has seen a 150% surge in mobile web usage, according to browser maker Opera—redeploying a brand for this context becomes increasingly imperative.

“Forcing mobile users to deal with a normal desktop or laptop-friendly site on their Blackberry, iPhone, or Droid may be a thing of the past,” said BBM&D President Barbara Brown. “Progressive enhancement of a brand for the mobile segment is as essential now as the print-to-online transition of a decade ago.”The most successful online brands have delivered a mobile user experience totally unique from conventional desktop web browsing. “Almost everything is different,” said BBM&D Chief Technology Officer Tony Spore. “You need to measure how your audience uses the mobile web, because you may be rethinking everything technically and stylistically in order to keep the brand seamless in both environments.”BBM&D’s mobile web development aims to maintain a company’s online branding with an artful approach to information hierarchy, imagery, navigation, and more—going beyond merely utilitarian appearances without sacrificing practical functionality. “We create a new iteration of a brand for the mobile world,” continued Brown. “It’s translating a site’s key branding and content from its desktop form to a more mobile-friendly presentation, taking advantage of the mobile world’s unique characteristics to make a more satisfying user experience.” To view an example of BBM&D’s mobile web development in action, visit blog.bbmd-inc.com.BBM&D Strategic Branding is a full service agency that helps position successful companies into higher levels of profitability and visibility. BBM&D has worked with such diverse clients as Saturn, Kinkos, Brown Jordan Outdoor Furniture, Santa Barbara Museum of Art and the Ronald Reagan Presidential Foundation. Their award-winning designs can be seen at bbmd-inc.com.

“Is your website optimized? No? My God, man, don’t you know much money you will lose within the next five minutes? Trust me, it’s substantial. I mean, are you targeting the crucial vampire-tween demographic? Do you know how much obscenely disposable income those kids have? Seriously, all of it could be yours—and all you have to to is add hepa yo juju and fubar gabba gabba hey to your site, then wait six months, and then we’ll be able to see if your business will stomp all online competition or fail miserably, only to be remembered as a cruel internet meme. Come on! Sign my contract! Show me your guts! DO IT!!”

The BBM&D design team is excited to announce a new product in their suite of services: web development for mobile devices. As mobile usage in business continues to grow and evolve—the past year alone has seen a 150% surge in mobile web usage, according to browser maker Opera—the most successful online brands have delivered a mobile user experience unique from conventional desktop web browsing.